"Hello My World!" Survey

ID:
MF area:
Email:
Country:
Name

Did you actively participate in the campaign? i.e. was the Orangutan lesson taught in your LCs? Did you promote the campaign to your community (letters to parents, posters, leaflets, etc.)?

YesPartiallyNo

Overall, were you satisfied with the campaign?

Very SatisfiedSatisfiedNeither satisfied nor dissatisfiedDissatisfiedVery dissatisfied

Campaign Objectives

The campaign marked the 30th anniversary of Helen Doron English. Did the campaign adequately celebrate this milestone?
Strongly Agree AgreeUndecided / NeutralDisagreeStrongly Disagree
The campaign was adequately suited to celebrate the 30th anniversary of Helen Doron English.
In your opinion, did the campaign achieve its goals?

How would you rate your investments in this campaign?

Great pay offEqual return on investmentPoor pay off
Financial investment
Investment of time and energy

The next six questions evaluate the success of the campaign

Strongly Agree AgreeUndecided / NeutralDisagreeStrongly Disagree
The campaign increased student engagement.
The campaign increased parent engagement.
The campaign helped build brand awareness.
The campaign reached parents and students outside the Helen Doron community.
The campaign will / has positively impacted student retention numbers.
The campaign will / has positively impacted new student registrations.

Comments


Please evaluate the campaign's content (topic) and the provided marketing materials

Strongly Agree AgreeUndecided / NeutralDisagreeStrongly Disagree
The campaign was engaging and interesting across all age groups.
The campaign topic and content was suitable for achieving the campaign goals.
The campaign required reasonable preparation efforts.
The complimentary marketing materials were sufficient and varied.
The campaign song and clip by Ella Doron helped strengthen the campaign.

Comments


Please evaluate the campaign implementation - technical and functional aspects

Strongly Agree AgreeUndecided / NeutralDisagreeStrongly Disagree
The campaign timing (after Easter through to the end of the school year in most countries) was good.
There was adequate preparation time to implement the campaign.
The involvement level required from parents was reasonable.
The mandatory demand to upload video was acceptable.
The campaign microsite was well functioning.
The communications from HQ about the progress and status updates were effective and helped create motivation.

Comments


Additional Questions

Please share with us how you celebrated the campaign in your community. (i.e. special outdoor events with parents and students). Please email any press releases or articles about the campaign to [email protected] .


Were any marketing materials missing?


Any other comments or ideas for the next campaign?


Do you feel there could be more achieved from this campaign and if so, what would it be?


Help us improve and let us know how we can better prepare for our next campaign.